Tension Fabric Displays

Having begun as an internet exhibit displays business site, ShopForDisplays has had a great head start in actual first-hand experience in all aspects of the trade show display industry. ShopForDisplay's owner, Lowell Nickens, began by creating a trade show contracting business in the Northwest, which GES purchased when they expanded beyond just their West coast operation, but during the same time, he also started Classic Exhibits in Portland, Oregon, which was a manufacturer of show displays systems with several hundred distributors nationwide. Everything he learned during this time in his life is a vital asset when it comes to running a show display business.

As a former producer of exhibit display systems, we can tell what systems in the trade show market are the best, and the exhibits that you should steer clear of. We also understand that some clients just can't afford to buy the Cadillac; and that’s expected. The end result is to make our clients happy, that we come in contact with. A big part of being a world class exhibit displays retailer is to be able to offer suggestions that make a difference. That's why it's important to work with seasoned professionals who know their stuff having a great show display product lines to choose from, in addition to the long life guarantee of each of our exhibit display products, ShopForDisplays is the clear favorite.

The internet world of online retail merchants is a relatively new phenomenon of the world we live in, but few people can appreciate the hurdles one must face to succeed when selling everything from custom modular displays down to table displays. In this shopping arena, items can be ordered with specific colors, and much of the time certain products will have accessory items too, with some which come with many custom attachments. Finally, the product must be shipped in 5-10 days, and most of the time, directly to show site before the client even sees it. Whatever manufacturer we use, must have a business which is set up to meet these challenges, and we have concluded that Classic Exhibits is best suited to handle the job.

Classic Exhibits, a company who has been producing exhibits for over 25 years, has great knowledge of their products and the display industry, and has also created some "best in class" products during this time. Many businesses sell products that are created in other countries, shipped here, and then when ordered, are pulled from the shelf and shipped, which are typical of exhibit displays that offer few if any customization options. Classic Exhibits has had many successes with inline exhibits such as the Magellan Modular Displays, and with other products in the custom modular hybrid displays category. With a great manufacturing partner like Classic, ShopForDisplays can be confident of their future. 

If you're familiar with the trade show exhibit market there is always a large supply of products flowing into the market keeping everyone supplied with ample products to sell. Not bad news is it? The not so good news is that the majority of the manufacturers really aren’t very good at “taking care of” the network of distributors that they’re supposed to be serving.

Optima Graphics is an industry supplier who comprehends how to treat their distributors and the perspective they must take with respect to them. Why is it that many business set up roadblocks in terms of dealing with distributors as normal human beings? In my opinion, the problem begins at the top where the top guy is thinking more of himself and the bottom line, and providing a whole bunch of nicely packaged kits which will be serviced by people in a service center in India. With this style of business arrangement upper management determined before-hand what length of time everything takes, what everything needs to be like, and if there is an exception, can be done differently. 

Optima has taken time to think it through and uses a much more reasonable approach. They maintain an ongoing dialogue with each distributor and they understand what their dealers have to tolerate each day and try to spearhead negative issues before they get out of control. Most of the problems they solve or the challenges they eliminate are not monumental, but the sum total of all the issues they solve are often monumental in the minds of the distributors they serve. Oh, did I remember to tell you the fact that Optima has the best products and service in the industry?